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Best Intentions

If a client can dream it, tent designers can develop it. Here, four fabulous case studies show how it's done.

By Lisa Hurley

Nov 21, 2010 8:35 PM

SOUTHERN HOSPITALITY

Putting a new spin on the traditional cluster of single-sponsor hospitality tents, Hargrove and Proteus On-Demand Facilities developed a single hospitality space honoring Kentucky's equestrian heritage for the Alltech Federation Equestre Internationale World Equestrian Games, which ran Sept. 25 though Oct. 10 in Lexington, Ky. The Olympics of equestrian sports, the 2010 games attracted half a million visitors, the first time the event has taken place in the U.S.
Making its mark, the Makers Mark Bourbon Village hospitality tent was a 26,000-square-foot structure featuring a back wall made entirely of glass panels with a clear PVC gable sail to let natural light flood in. Austell, Ga.-based Proteus erected the tent—which accommodated 1,200 guests at time—in seven days.
Lanham, Md.-based Hargrove stepped in to complete the interior, which featured custom bars, an innovative interactive buffet area, high-end shopping, fine dining and concierge service. The focal point was the Bourbon Bar, featuring rich wood and whiskey-colored tones, textures including copper and metallic finishes, and a soaring canopy with designs meant to visually represent the swirls of bourbon in a glass. The result: a venue worth a toast.

Special Events Magazine 

November/December 2010 (pages 27-30)

specialevents.com

Hargrove

hargroveinc.com